The actress Milana Vayntrub, who plays Lily at AT&T, has disclosed information about her role that combines aspects of her actual personality with the fictional character. Vayntrub credited Lily’s warmth and approachability to a mix of her own qualities and her desire to serve, a blend of personal experiences and creative design.
Given the complexity of the role, the actress discussed how Lily has evolved over time. Lily is now more than just a commercial spokesperson thanks to her personal development and the creative team’s efforts, she said—rather, she is a relatable figure with an interesting narrative.
Speaking on how her role shaped her activism and career, Vayntrub saw Lily as a means of resolving society issues and promoting optimism. This talk explains how Lily and other commercial characters can be used to promote more general principles of humanity and kindness than only products.