Famous fast-food restaurant Burger King is about to close because of poor sales. CEO Joshua Kobza declared intentions to close 300–400 American sites by the end of 2023. Disappointing earnings figures for the first quarter preceded this move. Through the concentration on more profitable locations, the chain hopes to reduce expenses and negotiate the difficult fast-food industry.
Chairman Patrick Doyle underlined the need of devoted franchisees, saying that those who fail to uphold strict restaurant standards will be kicked out of the program. The action is to give priority to sites that routinely beat the system average.
After suffering difficulties throughout the epidemic, Burger King—which was formerly the second-biggest burger chain—lost ground to Wendy’s. The closings show how different places performed in terms of sales. The chain is looking for committed franchisees as well to guarantee success locally.
Highlighted Sites Scheduled to Close:
Michigan: Several sites, including Gratiot Ave. and Woodward Ave.
Minnesota: A few locations, including Alexandria and East Grand Forks.
Montana: To include Billings and Lewistown.
Kansas: McPherson has one site.
York and Lincoln are the locations in Nebraska.
North Dakota has one closure, at Grand Forks.
Utah: Various locations, Salt Lake City and Sandy among them.
Wyoming: Cody is at Mountain View Drive.
Burger King’s choice to close failing locations is a reflection of the changing fast-food industry and the necessity of steady performance for survival.